Yesterday we talked about clarity and foundation. Today, I want to challenge another assumption. What if your first responsibility isn’t to build the business? What if your first responsibility is simply to learn? I’ve watched people spend months… Sometimes years… Building something they believed people would want. A product. A course. An app. A service. […]

Clarity and Foundation Come First Yesterday we talked about understanding your customer. Today, I’d like to ask a different question. Have you ever invested significant time and energy into making something look impressive… before you were completely clear on what you were actually building? Many aspiring business owners spend weeks… Designing a logo. Choosing brand […]

Yesterday, I shared the first of ten concepts aspiring business owners often miss before they build: Ideas are everywhere. Buildable ideas are not. Today, let’s look at the second. YOU ARE NOT THE CUSTOMER, EVEN IF THE IDEA STARTED WITH YOU. Now, this one can be difficult. Especially when the idea was born from your […]

So perhaps a little context before I share this… My career has taken me through several industries and roles over the years: project management, construction, business operations, hospitality, entertainment, events, ministry, education, creative work, and entrepreneurship. Different industries. Different projects. Different people. But there is something I have seen over and over again. People have […]